Explore Jewelry, Color & Style Trends for Swarovski’s Spring/Summer 2021 Innovations

FUTURISTIC REFLECTIONS Trend

THE ADVENT OF VISIONARY CULTURE Modern Fashion Jewelry – Design Inspiration

The rise of global culture, the emergence of the global citizen, and a strong anti-appropriation ethic sees creative formats and completely new contexts being achieved in design. In an effort to make sense of our current polarizing circumstances, tales from the past are married with modern formats, blended together to construct a new reality.

ARTIFICIAL BRIGHTS STREAMED DIRECT FROM DIGITAL FILTERS ARE GROUNDED WITH PRIMARY EARTH HUES AND EXAGGERATED CRYSTAL CUTS AND FORMS TO PREPARE  FOR A MIXED-REALITY FUTURE.

IT IS TIME TO TRANSFORM OURSELVES. ELEMENTS OF A PRIMITIVE PAST COMBINE WITH OTHERWORLDLY EFFECTS TO CREATE A NEW REALITY. BORROWING FROM BOTH THE DIGITAL AND THE DOWN-TO-EARTH, DESIGN WIDENS ITS FOCUS TO CELEBRATE CULTURAL HERITAGE, SPACE-AGE FORMATS AND EXOTIC ANCIENT TALES. THE SKY IS THE LIMIT IN THIS MASH-UP OF DIRECTIONS, WHERE THE ESCAPISM AND SELF-EXPRESSION OFFERED BY THE CYBER AGE IS BROUGHT BACK TO BASICS WITH THE BEAUTY OF THE ARCHAIC, CREATING DESIGNS INFUSED WITH INDIGENOUS WISDOM AND THE OPTIMISM OF A NEW GENERATION.

FASHION / ACCESSORIES
A THINLY VEILED ATTEMPT AT ANONYMITY IN AN OVERLY DIGITALIZED WORLD, WITH A DIAPHANOUS SILHOUETTE ADDING AN OTHERWORLDLY EDGE. A MESMERIZING COMBINATION OF THE NEW MYSTIC FANCY STONE, BEADS AND PENDANTS SEWN ONTO TULLE FABRIC, CELEBRATING OUR LOVE OF EXCITING VEILING.

FUTURISTIC JEWELRY TRENDS

CIRCLING BACK TO OUR ROOTS, STRONG GEOMETRIC SHAPES AND CRYSTAL FRINGING EMBRACE ARCHAIC  DESIGN ELEMENTS WITH A HI-TECH TOUCH. CASCADING CRYSTAL BEADS MEET THE NEW DOME ROUND STONE  AS A CENTERPIECE, WITH ENCHANTING CRYSTAL PEARLS GLUED INTO SANDBLASTED METAL CIRCLES, MERGING TRIBAL AND FUTURISTIC

EDGY ILLUMINATION Trend

THE RETURN OF TOUGH ROMANCE Modern Fashion Jewelry – Design Inspiration

The emergence of a #toughlove aesthetic in fashion and design highlights a completely modern style sought after by the new consumer. Embracing a sense of rebellion and proudly proclaiming their viewpoint through their style choices, the new Synthetics Unlimited answers the consumer trend toward the desire for extreme individualization. Wearing your emotions on your sleeve – literally – has become the latest must-have style ethos for a younger generation, perfectly executed with Synthetics Unlimited, which enable precise designs with sharper edges and a more luxurious look. 

EDGY ILLUMINATION TREND INFLUENCES
IT IS TIME TO TOUGHEN UP. THE CONTINUING FASCINATION WITH ACTIVISM IN DESIGN STILL PERMEATES THE FASHION SPHERE AS CREATIVELY WE CONTINUE TO REVOLT AGAINST CONVENTION. NOT TO BE CONFUSED WITH THE PURE ANARCHY OF THE PUNK ERA, THE EMERGENCE OF THE NEW TOUGH ROMANCE HIGHLIGHTS A COMPLETELY MODERN STYLE, BORROWING FROM THE DARK AND MYSTERIOUS ELEMENTS OF THE GOTH ERA. OUTSPOKEN AND EMPOWERING, THIS DIRECTION ACKNOWLEDGES THE NEW CHANGE-MAKING CONSUMER FIGHTING FOR A BRIGHTER FUTURE.

ASSORTMENT / COLORS
AN EDGY AND AT THE SAME TIME SOMBER PALETTE THAT DEFIES CONVENTION WITH BRUTALLY URBAN AESTHETICS IN MYRIAD CRYSTAL CUTS, HIGHLIGHTING INDIVIDUALITY AND ALTERNATIVE TASTES.

FASHION / ACCESSORIES
CHAINED TO A REALITY THAT IS NOT OF OUR LIKING, CRYSTAL HARDWARE WILL HAVE A STRONG PRESENCE WITH STATEMENT DETAILS ADDED TO CLASSIC AND CONTEMPORARY SILHOUETTES IN A #TOUGHLOVE STANCE. THE NEW PEAR CUT PENDANT COMBINES WITH CRYSTAL CUPCHAINS AND FANCY STONES IN AN EDGY YET ROMANTIC CAPE-MEETS-NECKLACE INSPIRATION, HIGHLIGHTING OUR DESIRE FOR EXTREME EXPRESSION.

NAIL ART
CREATING AN ELEMENT OF SURPRISE IN GEOMETRIC CRYSTAL DETAILING ON CLASSIC BLACK AND WHITE TO HIGHLIGHT THE DELICATE BALANCE BETWEEN ANARCHY AND PRAGMATISM

 EDGY ILLUMINATION JEWELRY TRENDS

MAKING HEADWAY IN NEW CONVERSATIONS AROUND INDIVIDUALITY THE EVERYDAY ORDINARY IS UPENDED AS THE HUMBLE HAIR CLIP COATED IN CRYSTAL BECOMES A MANY-LAYERED STATEMENT JEWELRY PIECE. THE NEW OVAL FANCY STONE REACHES STAR-LIKE QUALITIES WHEN MIXED WITH SPARKLING CHATONS AND THE NEW IMPERIAL FANCY STONE SIZE. RUTHENIUM-ELECTROPLATED METAL AND GLUED-IN CRYSTALS IN DARKENED SILVER HUES CREATE A TOUGHENED-UP MOOD.
A STRIKING COMBINATION OF DARK HUES AND MYSTERIOUS SHIMMER, CRYSTAL PIXIE CREATES EXPRESSIVE AND ENIGMATIC NAIL DESIGNS.

EDGY ILLUMINATION TREND – SWAROVSKI CRYSTAL TRANSFER INSPIRATION

SLEEK SHIMMER Trend

THE ART OF TIMELESS SIMPLICITY Fine Jewelry Imitation/ Modern Fashion Jewelry – Design Inspiration

The art of reducing and simplifying, recycling and upcycling with deeper feeling and commitment has become standard for many collections. The appeal of paring down is central to our push toward decluttering our lives and freeing our minds in the quest for wellness and less stress. In our bid to reduce and rid our lives of excess we will reach for bespoke products and spaces that feel unique, we will search out design that has soul, and we will covet the alluring appeal of classic shapes with feeling and commitment. 

SLEEK SHIMMER TREND INFLUENCES
IT IS TIME TO JUST STAND STILL. A WARMER, MORE GENTLE FORM OF MINIMALISM OCCURS AS WE EXPLORE THEMES OF LONGEVITY, VERSATILITY AND FLEXIBILITY IN DESIGNS THAT STAND THE TEST OF TIME. DESIRING A DEEPER FORM OF EMOTIONAL CONNECTION, WE AIM FOR ITEMS THAT GROW BETTER WITH AGE, TREASURING VARIATIONS IN COLOR AND SURFACE AS PART OF THEIR DISTINCTIVE APPEAL. IN A BID TO REDUCE AND RID OUR LIVES OF EXCESS, WE WILL REACH FOR BESPOKE PRODUCTS AND SPACES THAT FEEL UNIQUE. WE WILL SEARCH OUT DESIGN THAT HAS SOUL.

ASSORTMENT / COLORS
SOFTLY SHIMMERING AND NOSTALGICALLY NEUTRAL, A RESTRICTED AND REFINED PALETTE OFFERS TRANQUILITY AND SIMPLICITY IN CLASSIC AND ORGANIC CUTS, TRANSCENDING TRENDS, TIME AND SEASONS

SLEEK SHIMMER TREND FASHION / ACCESSORIES
OUR FUTURE NET WORTH MADE APPARENT WITH INTERCONNECTED CRYSTAL AND PEARLS IN SERENELY SIMPLE SILHOUETTES, AS LIGHTNESS AND COMFORT BECOME LUXURY ATTRIBUTES. NEW CRYSTAL IRIDESCENT DREAMY PEARLS ARE MARRIED WITH CRYSTAL PEARLS IN NEUTRAL HUES, SMOOTH METAL, AND TACTILE JUTE FOR A LAYERED, MACRAMÉ-INSPIRED BAG LOOK.

SLEEK SHIMMER JEWELRY TRENDS
WRAP-AROUND WELLNESS IN A SOFT AND DELICATE AESTHETIC FOR JEWELRY THAT OFFERS COMFORT IN TIMES OF RELENTLESS RAPID CHANGE. TAKING CENTER STAGE, THE NEW MYSTIC SQUARE FANCY STONE CREATES AN EXCITING CONTRADICTORY EFFECT WHEN CONTRASTED WITH SANDBLASTED AND PARTLY POLISHED GOLDPLATED SURFACE EFFECTS ATOP SOFTLY PLEATED FABRICS.

EXTRAVAGANT BRILLIANCE Trend

THE NEW RELEVANCE OF GLAMOROUS EXCESS Modern Fashion Jewelry-Design Inspiration

The buzz around the purple family continues as this sophisticated colorway continues to appeal to the “Insta-worthy” mindset. In a new glamorous design aesthetic – one with digital in mind and history at its core – traditional colors and concepts are re-imagined and reworked in a new narrative.

EXTRAVAGANT BRILLIANCE TREND INFLUENCES
IT IS TIME TO EXPLORE IMAGINARY WORLDS. BEAUTIFULLY ECLECTIC, INSPIRED BY THE DRAMATIC, THE WEIRD AND THE WONDERFUL, THIS RADIANT THEME ROMANTICIZES THE RICHNESS OF TIME. RE-IMAGINING HISTORICAL CONCEPTS TO CREATE A NEW NARRATIVE, CULTURES AND TRADITIONS ARE UP-ENDED AND STEEPED IN FANTASY. THE OLD IS JUXTAPOSED WITH THE NEW IN A COMPLETELY RULE-FREE SETTING, AS INDIVIDUAL STYLE STATEMENTS ARE CREATED WITH UNCONVENTIONAL EXECUTION. CONJURING UP IMAGINARY WORLDS IN CAPTIVATING NARRATIVES, IT IS TIME TO EXPERIMENT AND BE BOLD WITH COLOR AND SHAPE IN A RENEWED EFFORT TO ESCAPE THE CONFINES OF THE ORDINARY.

ASSORTMENT / COLORS
INTOXICATING AND MAGICALLY MULTISENSORY, VIVID JEWEL-LIKE HUES COMBINE WITH RICHLY RADIANT GEMINSPIRED CUTS TO CREATE A FANTASTICAL STORY FILLED WITH ELATION AND ESCAPISM.

EXTRAVAGANT BRILLIANCE TREND FASHION / ACCESSORIES
ELEGANTLY WAISTED, CRYSTAL-STUDDED VINTAGE SILHOUETTES IN LUSTROUS SILKS ARE RUCHED AND RUFFLED TO CREATE DRAMATIC STYLE STATEMENTS IN CONTEMPORARY FORMATS. THE NEW IRIS COLOR BECOMES THE HIGHLIGHT IN THIS BELT AND COLLAR COMBINATION, WHERE RICH, GOLDEN SEW-ON STONES MEET IRIS-COLORED PENDANTS AND CHATONS IN EXPRESSIONS OF BOLD INDIVIDUALITY.

CRYSTAL NAIL ART TREND
CREATING THE LOOK WITH CREATIVE, THEATRICAL AND MULTI-LAYERED CRYSTALS IN WHIMSICAL AND OFF-BEAT PLACEMENT TO CONJURE UP A BEAUTIFULLY ECLECTIC, OVER-THE-TOP INDIVIDUALISM

EXTRAVAGANT BRILLIANCE JEWELRY TREND
THE APPEARANCE OF THE CAMEO BREAKS WITH CONVENTIONAL STEREOTYPES, ACQUIRING AN EXTREMELY MODERN MAKEOVER IN A DEEPLY ROMANTIC STYLE. THE NEW MYSTIC SQUARE FANCY STONE AND NEW IMPERIAL FANCY STONE SIZE LEND EXTRAVAGANCE TO BROOCH INSPIRATIONS, WHERE COLORFUL CHATONS, PEARLS AND A 3D-PRINTED CAMEO SPEAK OF GLAMOROUS EXCESS.

HIGHLIGHTS

THE AGE-OLD ASK OF TIME – HOPE, CLARITY AND MEANING – IS SPECTACULARLY CONVEYED IN THE BRILLIANT AESTHETICS OF SS21’S INSPIRATIONAL INNOVATIONS. FROM THE GEOMETRICALLY PRECISE EDGES OF THE FUTURE, THE SOFTENED HUES OF A NOSTALGIC PAST, THROUGH TO MAJESTIC SHAPES THAT MESMERIZE WITH THEIR MAGIC AND MYSTERY, THIS IS AN ASSORTMENT DESIGNED TO EMBRACE AND CAPTURE EVERY MOMENT. DREAMILY DIVERSE AND ENTIRELY INDIVIDUALISTIC, THE RANGE OF CAPTIVATING COLORS AND SENSORY SHAPES IS A TIMELY REMINDER OF OUR NEED TO ASPIRE TO RADIANCE AND BEAUTY, NO MATTER WHAT THE SEASON.

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