Spring/Summer Swarovski Color, Jewelry Trends & Style Inspiration ~ Focusing on the Progressive Trend: WATER

Swarovski Blue Color inspirations

New Swarovski Crystal Spring and Summer 2017 Innovations:

The Balance of Nature Focusing on The Progressive Trend WATER

WATER is arguably the most fundamental and powerful of all life forces. Water is essential to life, we simply cannot survive without it. Water is dynamic. It can be both devastatingly violent, or tranquil and calming. Whether we celebrate its depth and stillness, or simply gaze it in contemplative awe – water with its symbolic sense of rebirth and renewal, is influencing our life in new ways and holding the design world in thrall.

Swarovski Color and Jewelry Trends Spring Summer 2017

So often we look to nature to inspire us in many aspects of our life and water is shaping our world in a variety of new ways. Wellness spas centered on water and hydrotherapy are on the rise, while aquariums and underwater hotels help to highlight the inherent beauty of the marine environment.

Swarovski Crystal Water color and jewelry trends Spring Summer Innovations

Fashion and Jewelry Trends

Jewelry designs, fashion motifs and home decor that echo the brilliant hues of coral reefs, draw our attention to the need to preserve these fragile marine environments. They help us to be more mindful in protecting  our natural habitat and help us to be aware that clean water and keeping our ecosystems pristine, is inherently vital to our continued wellbeing.

Swarovski Crystal Sea Urchin Round Stone Jewelry Spring Summer Trends

Swarovski Crystal Jewelry Trends

Our fascination of underwater life continues grow and trend, where mysterious creatures and new fantastic crystal shapes, such as the New Swarovski Crystal 2612 Jelly Fish Flatback and 1695 Sea Urchin Round Stone, lend endless inspiration to designers. This on trend jewelry design displays the beauty of the Swarovski Jelly Fish Flatback glued into settings and connects the the Swarovski Crystal 4139 Round Rings in vibrant hues such as Crystal Bermuda Blue and Crystal Virtail Light. A beautiful reference to movement and flexability with this free flowing type of aquatic design inspiration!

celinecousteau New Swarovski Crystal Innovations

Céline Cousteau, the granddaughter of the ocean explorer Jacques Yves Cousteau, does not only follow in his footsteps as a celebrated filmmaker. She is also a humanitarian and environmentalist, committed to saving the treasures in the depths of the oceans for future generations.

She collaborated with Swarovski for these Spring/Summer Innovations, to bring the depths of aquatic elements on land and crystallize them for all to enjoy! By creating pieces to wear, these styles help us to honor our connection to the oceans and nature itself.

Swarovski_6730_Crystal_Bermuda_Blue_Radiolarian_Pendants Spring Summer Innovations and Trends   Swarovski_6731_Crystal_Luminous_Green_Sea_Snail_Pendants Spring Summer Innovations and Trends

The Swarovski Crystal 6730 Radiolarian Pendant and 6731 Sea Snail Pendant are perfect elements to incorporate into designs that bring the magic of the sea, to life!

New Swarovski Crystal Spring Summer Innovations and Trends Progressive Sale

Bright colors and unique styles lend to beautiful new designs that unite our desire to feel closer to the enchanting life from the depths below.

New Swarovski Crystal Spring Summer Innovations and Trends Progressive Water Color Inspirations Crystal Sale

Swarovski Color Inspiration Highlighted in this Spring and Summer Progressive Trend

Swarovski’s new Yellow Opal color is a bright and cheerful opal hue that reminds me of lemon meringue. It’s light and fluffy with almost flex of gold sparkling throughout and blends well with Jonquil and Powder Yellow Pearls.

Beautiful oceanic blues include Crystal Bermuda Blue, Sapphire, Crystal Blue Shade, Indicolite, blending into Crystal Scarabaeus Green, Fuchsia, Crystal AB, Tanzanite and Crystal Light Chrome.

BODY-CON FASHION ATHLEISURE TREND INCORPORATING CRYSTALS

Swarovski Crystal Athleisure wear trend

(Athleisure Wear Trend Pictures Compliments of SWAROVSKI)

Athleisure wear continues to be very popular with the idea that athletic wear can also be stylish and upgraded with embellishments using Swarovski Crystal Sew-On Stones, Swarovski Crystal Buttons and Swarovski Crystal Flatback Rhinestones. Fashion focuses on form with easy-to-wear pieces in bright hues, boldly decorated with crystal for a new day-wear design aesthetic.

Swarovski Crystal Athleisure wear Rock this popular trend

To make your Athleisure tops more fashionable, apply Transfers or Crystal Tex to add a bit of glamour. Geometric shapes arranged with an organic feel are especially popular. (please Contact Me for ordering details)

Athletic wear will continue to be very popular. The trend is moving towards embellishing athletic wear with Crystals and creating designs that can be dressy enough to transition from workouts into day activities, even work (if permitted), and (sometimes) even day into evening. It’s all about being able to transition from the gym or your yoga/palates class into your daily life, seamlessly. To do this well, your athletic wear needs to be fashionable and accessorized with crystals. (Any chance to add more Crystals into my life, well, what’s not to LOVE?!!)

DIY Apply Swarovski Crystals to pants

DIY Instructions on Applying Swarovski Crystals to Sports Pants

MOVEMENT

Jewelry designs and embellished fabrics will embrace shapes generated by the movement of water – undulating, wavy elements are heavily embellished with crystal.

The fluidity of modern lifestyles extends into fashion. Glittering crystal components reflect the beauty of light on water.

Swarovski New Innovations Spring Summer 2017

SLEEK

Swarovski Crystal Athleisure wear Rock this trend

Sports inspired elements such as bands and straps are combined with crystals to create new luxury details and accessories. Who doesn’t want to be fashionable while they get fit?

Swarovski Crystal Stretch Bracelets

Swarovski Crystal Stretch Bracelets are a fun, easy-to-wear splash of sparkle to add to your athleisure wardrobe. They’re lightweight, and best of all – they s-t-r-e-t-c-hmaking them simple as-can-be to take on and off! They make perfect gifts because they fit most wrist sizes and because they stretch, you can wear them up higher on your arm if you like it to stay in place (while you get your workout on, or just chasing around those energetic kiddos). You can also wear them loose around your wrist and stack them with a variety of beautiful colors. Sooooo many great options with these Swarovski Crystal Bracelets – no wonder they’re so popular!

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Swarovski Crystal Embellished Nike Shoes

Put a little pep in your step by embellishing your trainers! It’s just yet another popular trend to add in your athleisure gear. You can never have too many Crystals – head-to-toe!

Swarovski Crystal Swim Wear Trend Spring Summer Fashion

Retro Glam Swimsuit

What would water fashion trends be like without your water suit?! Incorporating Swarovski Crystals into everything you wear this summer, even right down to your swimsuit, is a fun way to express your individual style!

Swimwear with Swarovski Crystals Trend Spring Summer

This embellished swimsuit adds sparkling Crystal elements such as a 80101 BeCharmed Pave Bead in the center along with Swarovski Pendants dangling and beaded Crystals throughout.

Take your swimsuit and make it your very own by sewing, gluing, beading or hot fixing your favorite styles of Swarovski Crystals on and turn your suit into a glamorous piece of shimmering artwork. (better have your shades on when this bikini hits the sun 😉

Swarovski Blue Color inspirations

Something to Smile About ~ SWAROVSKI Gives Back!

CLEAN WATER SCHOOL

Cwarovski Clean Water

Responsibility for nature is an integral part in Swarovski’s DNA. Since the company’s founding by Daniel Swarovski over 120 years ago, they have been committed to the care and preservation of our planet’s natural resources. They have optimized the energy use and emissions of their production across the entire value chain and with projects like the Swarovski Waterschool program they provide the supply with clean water in emerging regions.

Harmony and Kashi

Keep Smiling and Keep Shining!

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Fashionable Jewelry and Color Trends For Fall/Winter 2016-17 ~ Focusing On The Classic Style: Protectors of Equality

New Swarovski Crystal Colors and Effects Fall Winter 2016 Innovations Crystal Scarabaeus Green and Light Chrome

Swarovski’s New Innovations for Fall/Winter 2016-17 are nothing short of exceptional!

SWAROVSKI ~ The World’s Finest Crystals

Swarovski has been the premium brand for the world’s finest crystals since 1895. With more than 120 years’ experience of exception quality and mastery in cutting, Swarovski produces light-filled crystals of spectacular range and brilliance!

Swarovski consistently creates innovative products bringing you cutting edge designs for jewelry, fashion, textile and home decor. Their trend experts are as precise and reliable as the faceting structures on their crystals.

Swarovski Crystal Innovations and trends

Today we explore one of the four upcoming jewelry and fashion trends highlighted by Swarovski to help inspire you in creating new sparkling designs!

Overall Theme:

Power to Shine

‘Resilience’ is the keyword for Fall/Winter 2016/17. Social disquiet brings a need for self-reliance, with people taking their future into their own hands to create a better society where everyone has the power to shine.

Fall winter 2015 jewelry and color trends

Classic: Protectors of Equality

A feeling of cohesion is sweeping the world. Segment: Accessories

Swarovski Crystal Color Trends fall winter Classic

Color Combinations and Product Inspiration

Soft and strong are combined with an updated blend of red, violet and peach tones to reflect a contemporary unisex direction. Black and Burgundy hues merge with Amethyst to add extra depth and strength to this color palette.

Swarovski Innovations and fashion color trends Classic

Swarovski Crystal Product Inspiration

Edgy crystal shapes play on notions of both elegance and toughness for an updated armor effect in accessories.

The soft violet and crystal with the slightest hints of blue hues of Crystal Vitrail Light transition exceptionally well with the classically complex sparkle of Crystal AB. These are wonderful complimentary colors to the deeper tones of Amethyst, which blends very well with the rich bordeaux quality of Burgundy. Crystal Silver Night is a perfect progression into the deeper perspective of the always and forever-popular Jet black.

Swarovski Crystal Color and jewelry fashion trends in Classic

Designs will increasingly reference strength and power, with embellishment and decoration becoming fiercer; showcasing a desire not to back down.

Amethyst, Burgundy and Jet are traditional Fall and Winter staple colors and when these are mixed with the lighter elements of purple and peachy hues (Light Peach Crystals and Peach Pearls), it adds a little more balance and progression to the color palette as well as an uplifting feeling.

Color inspirations trends Classic

Color inspiration for Fall/Winter 2016-17 trends

As we move down this color trend guide, similar Swarovski colors include Chrysolite, Peridot, Crystal Luminous GreenLight Peach, Peach Pearls, Silk and Crystal Brandy. Violet, Crystal Vitrail Light, and Crystal Lilac Shadow. Amethyst, Amethyst Satin, and Purple Velvet. Cyclamen Opal, and Violet Satin. Erinite, and Crystal Iridescent Green. Many of these colors compliment the new  Crystal Scarabaeus Green and Pearl beautifully!

Swarovski Jewelry Trends and Inspiration

Shiny and matt materials continue to merge, bluring the borders in a subtle not to no-gender design and reflecting the approximation of gender opposites.

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Swarovski Jewelry Inspiration

Delicate yet solid chains are embellished with crystals, emphasizing strength and resilience.

Dark metals and dark surface coatings appeal to both men and women, taking on fluid forms that reflect movement and progress.

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Please let me know if I can help you pair colors together for your designs and creations. This is what I LOVE to do and I’m always happy to help!!

Keep smiling and keep sparkling!!

Sneak Peak: New SWAROVSKI Crystal Fall/Winter 2016-17 Innovations!

New Swarovski Crystal Colors and Effects Fall Winter 2016 Innovations

Exciting News Today!! Here’s Your Exclusive Sneak Peak at the NEW SWAROVSKI Innovations Fall/Winter 2016/17!

Swarovski is the world’s leader in cut crystal and fashion jewelry. Their innovative styles, colors and effects never ceases to amaze me! This Fall/Winter 2016/17 collection is nothing short of SPECTACULAR!

New Swarovski Crystal Effect: Crystal Scarabaeus Green

New Swarovski Crystal Colors and Effects Fall Winter 2016-17 Innovations Crystal Scarabaeus Green

A touch of luxury: exclusive designer edition designed by Jean Paul Gaultier is available to everybody in the Swarovski assortment, from high-end jewelry designers to DIY hobbyists alike.

Appropriately named, Crystal Scarabaeus Green (click here for the pronunciation) evokes the magic glow of the scarab, shimmering in green, blue and purple with a metallic luster that combines bright and shadowy facets to create a stunningly graphic surface.

New Swarovski Innovations Fall-Winter-2016-17 Crystal Scarabaeus Green Bicone Beads

New Swarovski Crystal Scarabaeus Green Effect in 5328 Xilion Bicone Beads

With its beetle-like glow, this new brilliant SWAROVSKI Effect lends itself perfectly to nature-inspired and bold eco-designs. It powerfully mimics nature and sets a rebellious statement for any eco-warrior. However, its shiny surface also evokes an otherworldly appearance that echoes futuristic, stellar avant-garde looks.

Main Launch Innovation Fall/Winter Fall Winter F/W FW 2016/17 16/17 16 17

New Swarovski Crystal Scarabaeus Green Effect in 5810 Pearls

The metallic rainbow hue caters to the sporty sci-fi appeal trend that celebrates state-of-the-art technology and transports us into other dimensions. The Crystal Scarabaeus Green Pearl is similar to the Crystal Iridescent Green Pearl and Crystal Iridescent Purple Pearl with it’s distinctive vibrant shimmering sparkle.

Watch this visually stunning video to see the New Fall/Winter 2016/17 SWAROVSKI INNOVAIONS up close and personal. 

“It all began with something perfect…

When Jean Paul Gaultier, haute couture rebel and modern design legend, visited Swarovski headquarters in 2013, he was struck by the perfection of Swarovski crystal. Inspired to create a crystal design of his own, he felt that there was no way to make something perfect more perfect.

There was only a way to make it new. And that was adding a touch of imperfection…

In the end, the result was “Perfectly Imperfect

New Swarovski Crystal Colors and Effects Fall Winter 2016-17 Innovations with Jean Paul Gaultier

Kaputt Product Family, a stroke of genius: Cut, Color, Facets, and even small details were defined, shaped, and approved by Jean Paul Gaultier himself. Aptly named “Kaputt” (the German word for “broken”) this exciting new collection consists of two Pendants and three Fancy Stones in rich, shimmering metallic colors that riff on irregular forms, break with conventions and celebrate the appeal of being different and unpredictable.

Swarovski Crystal Light Chrome New Effect

New Swarovski Effect Crystal Light Chrome

Crystal Light Chrome is a highly sophisticated interpretation of the color silver.

Crystal Light Chrome is slightly darker than the famous CAL and does not have a mirror effect. Instead, it embodies fluidity, emotion and mystery for a soothing and purifying impact. This is a perfect Fall and Winter shade to express the season’s cooler attributes and will make dramatic statement jewelry for special occasions as well as everyday ware by opening up countless glamorous design possibilities in male, female and unisex designs.

Swarovski Crystal Light Chrome 2X New Effect Fall Winter Innovations

New Swarovski Effect Crystal Light Chrome 2X

Crystal Light Chrome’s cold silver shimmer emphasizes the renewed focus on opulence with a modern mindset. In color theory, silver is associated with energy, prosperity and modernity. As such, this is a timeless, unisex element for all looks, but the metallic hue of the Crystal Light Chrome particularly encapsulates robotic/sci-fi design elements that are currently on the rise.

Power to Shine

See the new Swarovski Pave Charm Pendants!

Stay tuned for more information as we are adding these new styles and effects to the website as quickly as possible!

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Fall and Winter 2014 Jewelry Trends ~ Focusing on THE SEDUCTION OF TOUCH

Romantic Color Assortment Fall Winter 2015 trends

Romantic Trend ~ The Seduction of Touch

Simple things that bring us luxury and joy are conveyed in this theme.

“Dreams of a luxurious everyday in which a measure of leisure and comfort is seen as a way to express one’s freedom of thought as well as artistic and creative inclinations” (Peclers AW15-16)

Swarovski crystal fall winter 2015-16 trends the seduction of touch

We seek a sense of safety and security as the digital world continues to overwhelm us.

Longing for human touch as an antidote to the remoteness of digital communication, we snuggle up in over-sized layers that provide luxurious reassurance. Faux furs, plush piles and soft knits are delicately embellished with small crystals. A strong focus on the zip becoming the fashion fastener of choice as the sportswear trend continues to gain momentum for both tailoring and casual wear. (please contact us for Swarovski Crystal zipper information).

Romantic Colors Inspiration

The Swarovski Romantic Color Inspiration seduces the senses by inviting you to play with luxurious combinations that move from saturated, more hardy tones found in nature to softer and more playful ethereal hues.

Orange tones such as Tangerine and Topaz begin on the left and blend well with all of the natural tones such as Crystal Copper, Crystal Chili PepperCrystal Bronze Shade, Smoked Topaz, Light Smoked Topaz, Bronze Pearl, and Crystal Golden Shadow transition nicely with Vintage Rose into Light Rose and Rose. The new Smoky Mauve color is soft purple tone with hints of a crystal-light grey mixture, making it an ideal hue to progress into clear Crystal or Crystal Silver Shade, Black Diamond, Grey Pearls and Crystal Silver Night.

Swarovski Fall Winter2015-16 trends the seduction of touch

Jewelry designed by Miranda Konstantinidou

Vibrant Tangerine introduces a strong focal point, offering warmth and radiance to a reduced color palette underpinned by the subtle refinement of Smokey Mauve. The contrasting effects of matt and shine are married together. Crystals in smaller sizes offer delicate appeal for an instant ‘touch me’ effect.

Jewelry is smooth, sensuous and soft-edged, with crystals set closely together to form a fluid entity.

Swarovski Crystal Jewelry Volcano

City Lights by Frann Healey, UK

This gorgeous Swarovski Crystal beaded necklace incorporates a stunning blend of vibrant colors that work very well together, such as Rose, Fuchsia, Fireopal, Colorado Topaz, Amethyst, Chili Pepper AB and  Crystal Volcano. Similar energetic color combinations include Crystal Astral Pink with Tangerine, which is quite exceptional and try incorporating Crystal Copper with these hues because it adds a beautiful transition between the orange family tones and the natural darker or lighter brown hues such as Smoked Topaz, Colorado Topaz, Light Colorado Topaz and Crystal Golden Shadow.

Romantic Components Flag Fall Winter 2015-16 Jewelry and Color Trends

Fashion Inspiration

Crystal adds a delicate touch in sparkling formations, snuggling into over-sized weaves cushioning the body in a sober yet powerful mood, referencing stay-at-home comfort.

Swarovski Crystal Fine Mesh

 Lavish lightweight textiles are trimmed with Swarovski’s Crystal Fine Mesh, which is a fabulous product that can be utilized in all kinds of beautiful and creative ways from textiles to jewelry.

Swarovski Crystal Fine Mesh Earrings

Crystal Mesh and Fine Mesh is an artists’ dream come true! The dramatic sparkle of crystals clustered together is stunning and the ability for movement provides for graceful designs. It is also very user friendly, coming in large rolls, you are able to easily cut it into any dimension or shape you can dream of.

Romantic Transfer Flag Fall Winter 2015-16 Jewelry and Color Trends

Subtle radiance and a sense of seductive touch and warmth are conveyed through intertwining, interlinking Crystal Transfer Designs that set out to sooth the soul.

Organic lines are created in natural, luxurious textiles like silk, wood, and precious metals. Lightweight materials and fibers are woven, tangled, and knitted into a cozy chaos.

Swarovski Crystal Heart

Featured Designer ~ Tiny Blessings

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Tiny Blessings ~ Personalized jewelry for baby’s, children, teens and moms. Custom designed and hand made to perfection.

Tiny Blessings personalized jewelry made with Swarovski Crystal Elements Childrens name bracelets beads

Children’s Personalized Name Bracelets Featuring Swarovski Crystal Butterfly, Bicone and Simplicity Beads, as well as Sterling Silver Beads, Leatter Cubes, Clasps, Findings and Charms.

These lovable personalized bracelets have an eye-catching design, are charmingly sweet and perfectly unique. Charming for a little girl’s wrist, all of the silver is 100% solid sterling silver and uses the Advanced Swarovski Crystal which is superior, brilliant and lead free.

Tiny Blessings personalized jewelry made with Swarovski Crystal Elements designer bracelets

Gorgeous Designer Bracelets are custom designed with flawless details using the highest quality elements, such as real cultured pearls, sterling silver beads, clasps, charms and genuine Swarovski Crystals. Each piece comes with a life time warranty and is the ideal gift for that special girl in your life. Always cute and appropriate for any occasion whether she is playing outside or in her Sunday best.

Tiny Blessings personalized jewelry made with Swarovski Crystal Elements for tweens and teens

Share your love and admiration by giving this decidedly unique and wonderfully creative gift for tween’s and teens.

Tiny Blessings personalized jewelry made with Swarovski Crystal Elements for tweens and teens designer charm necklaces

Create your own layered charm necklace with a personalized design made especially for you!

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Free gorgeous gift wrapping and sterling silver polishing cloth is included with each delightful piece of Tiny Blessing’s jewelry.

Tiny blessings swarovski crystal jewelry baptism-and-christening-gifts

Gifts can include anything of religious significance and are usually presented to the child on the day of the Christening. Whether from the child’s Godparents, Grandparents, or parents, many people choose a keepsake gift that can be with them forever. Jewelry makes for a good keepsake gift because it is made of precious metals (the child is precious), can be personalized with initials, name, or monogram, and bracelets can be adjusted in size as the child grows. Rings may also be re-sized by a local jeweler or added to a silver or gold chain as a keepsake necklace. Gold earrings also make a great Baptism gift as they can be worn into adulthood, as long as they are a simple and classic design.

Tiny Blessings personalized jewelry made with Swarovski Crystal Elements mothers bracelets

Don’t forget about mom! Amazing designer collection of high-end mother’s bracelets, necklaces and mother’s jewelry. Tiny Blessing’s custom, hand-made mother’s bracelets make a great gift for Mother’s Day, just to say you love her, or to simply show off your family.

Swarovski Wild Heart Bead

I am always looking for designers to feature in upcoming posts. If you would like to be a featured designer that uses SWAROVSKI ELEMENTS, please follow my blog and contact me at Rainbowsoflight.com. Thank you!

Fall and Winter 2014 Jewelry Trends ~ Focusing on THE STILLNESS WITHIN

Progressive Color Assortment Fall Winter 2015 trends

PROGRESSIVE Trend ~ The Stillness Within

This Progressive Trend theme conjures up images of snow-peaked mountains, solitude and stillness. It’s a peaceful time to reflect on beauty, the abundant physical beauty found in nature as well as the innate beauty found within.

snow capped mountains water reflection

It’s a time to deeply feel and understand life and your creativity in new ways by discovering how to connect to your inner tranquility. It’s the desire to disconnect from our complex world, to switch off high-tech gadgets and tune into ourselves in a more natural way.

Blue Swarovski Jewelry

The variety of shapes that correspond to the Progressive Theme have an organic quality, with an elegant blend of high-tech crystal cuts. It’s a graceful union between the natural world and how designers emulate or captures its’ exquisite perfection in a lovely piece of jewelry.

Swarovski Crystal Designer addition AB

Jewelry features geometric forms balanced by crystals resembling gemological growth structures that convey a sense of weightless transparency. Captured in the new Designer Edition, Vision Round and Fancy Stones by Atelier Munsteiner for Swarovski, these crystals resemble frozen water with flower-shaped air bubbles trapped within them, lending a sense of quiet serenity to garments, jewelry and new segments.

Progressive Color Inspiration

This intriguing Swarovski Crystal color inspiration embraces a sophisticated palette from dark gray and blue tones, moving into medium hues as well as lighter crystal effects.

The strength felt from the darker colors such as Crystal Silver Night, Black Diamond, Dark Grey and Grey PearlDark Sapphire, Montana, Montana Satin, Morion, Indian Sapphire Satin,Crystal Bermuda Blue, blend flawlessly with the gentle hues of Crystal Silver Shade, Crystal Moonlight, Light Grey Opal, White Opal, White PearlCrystal Blue Shade, Denim Blue, and Light Azore.

Progressive Transfer Flag Fall Winter 2015-16 Jewelry and Color Trends

Asymmetry appears strongly in design: exaggerated layering, pleated paneling, architectural volume, origami-inspired angular folds and cut outs add to a multi-dimensional experience. Strong, clean silhouettes with sophisticated crystal embellishments reflect the need for stillness and calm.

Swarovski Crystal Blue Necklace Design Inspiration

Swarovski Crystal Necklace Design Inspiration

Clusters of crystals in similar hues act as radiant and fluent accents that can display movement. Tranquility and fluidity are used to calm the senses and bring a sens of the natural and the surreal into jewelry designs.

Swarovski Elements

Swarovski Link Jewelry Talk – Learn, Imagine, Network, Know

Link_Jewelry_Talk

This year at the thought-provoking 2014 Link Jewelry Talk, a unique blend of panelists shared their thoughts on the jewelry market, and specifically, the language of jewelry.

The speakers addressed some of the most challenging issues facing the global jewelry industry: craftsmanship, technology, the consumer, and emotion.

OUTLINE
The language of jewelry:
Adornment, Acquisition, or Artifact?
Bringing together those who represent the jewelry wearer, the collector, the designer,
the investor and the brand, this discussion examined the range of motivations behind
the desire to possess and wear jewelry.
What does jewelry mean to each of the different players in the world of jewelry?
How is the language of jewelry evolving?
Jewelry as a functional object
Jewelry as art
Jewelry as an investment
Jewelry as a storytelling element
How are the different jewel motivations reflected in the creativity and production of jewelry?

Swarovski Fall Jewelry Collection

“A story always comes with a beloved piece of jewelry. It’s a conversation starter.” Carmen Busquets

The big commercial question was, of course: “What do you see as the single most powerful trend in jewelry today?” All three business minds spoke with one voice: “Brand.”

“More and more jewelry is branded now,” and we need to understand personal and psychological ideals by equating the self expression that creators and wearers of jewelry seek with their own “personal brand.” – Sig. Baldan

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Insight from Rita Clifton – one of the worlds leading branding experts.

“You need to be distinctive in how you talk to customers, in creating the experience of customers relating to you, to the collections and to the pieces themselves.There are real people modelling clothes in Net-a-Porter; you could have real people showing how what jewelry would work with what outfit, making suggestions – this can be done extremely well online.”

Shaun_Leanne_and_Carmen_Basquets_at_Link_Jewelry_Talk

Carmen Busquets, who as a pioneer of online retailing for luxury fashion items, would have insight into how consumers bought jewelry online. “Jewelry goes with fashion more and more. The internet is the place for the next great retail interface. It can deliver multi-sensory experiences, it’s a great place for telling stories. You can show video, make cultural references; it can be more exciting and better on the net than actually having someone there in person.”

Shaun_Leane_at_the_Swarovski_Link_Jewelry_Talk

Shaun Leane was asked: “Where do you get your ideas from?” Mr. Leane quoted a wide range of inspirations from the natural world, literature, art and poetry. The heart of the matter is, “It’s human emotion. We build emotions in jewelry by building a relationship with the customer; we come to understand their colorways, their memories, their families; we create for them something that we know they will connect with.”

“The celebration of the birth or death of a loved one as a memoir, a memory, fascinated me. We try and inject that timeless, romantic element into our work. If you compliment someone’s jewelry they will start telling you a story. They’re re-living that moment of joy or grief; it’s not the carats or the cost. Jewelry is emotion and what it brings to our lives.”

Link_Jewelry_Talk_Carmen_Busquets

An interview with Carmen Busquets

DESCRIBE YOUR TYPICAL CONSUMER, AND WHAT LANGUAGE YOU THINK THE JEWELRY THAT YOU SELL SPEAKS TO HER OR HIM. “My customer is like me – they want originality, quality and individuality above anything else.”

WHAT IS IT ABOUT JEWELRY THAT FASCINATES YOU?
“You can express your creative individuality with it and you can send a message to someone with it too, as a gift.”

DO YOU THINK YOU CAN BETTER CONVEY THE STORIES BEHIND JEWELRY ON A SCREEN THAN IN A STORE?
Well online you have videos and tools to show not only the story of the designer, but also the story of the craftsmanship behind the piece. You also have audio, pictures, and you can zoom in to see details of jewelry to levels that the human eye cannot see. All this brings transparency and authenticity to the experience, and it educates both consumers and salespeople about the product.”

Link_Jewelry_Talk

“The retail customer experience can always be improved. The three key magic words could be:

(a) become more user-friendly, (b) be more digital and

(c) make sure that the post-purchasing service is as elegant as your design.” – Andrea Morante

Swarovski Wild Heart Bead