This season, Swarovski’s trend analysts have identified a radical change of mindset in relation to lifestyle choices. Referred to as ‘Traces of Time’, it relates to today’s changing perceptions of age, where the phenomenon of aging societies is having a huge impact on a global scale, leading to important changes in healthcare, retirement systems, and family structures.
Indeed, the generations are converging: the older groups are staying youthful and more carefree, while the young become less rebellious and more career-oriented. This new way of experiencing the impact of age on choices, lifestyles, and aesthetics is reflected in Swarovski’s new season’s crystal assortments. There are four key inspirational themes and corresponding innovation highlights for Spring/Summer 2015: Faded Memories (Classic), Sunset Rituals (Romantic), Vivid Moments (Progressive), and Forgotten Dreams (Glamour).
The trend and color inspirations below focus on the Classic – Faded Memories theme.
With the ongoing recession, the relentless drive of technology, and the overcrowding of our physical and mental space, we hold on to memories of better, more carefree times.
“Technology has complicated our lives. We hunger after the simplicity of the past, or the effortless days of our childhood. We need to adopt the simple notions of playfulness and individual expression if we are to avoid becoming bland and homogenized nations.”
This need to get away from it all is one of the reasons the trends for nostalgia and retro are still continuing so strongly.
Faded and washed with a Polaroid nostalgia, the theme updates almost kitsch references, making them more adult yet still playful and fun.
Inspired by architecture and structure, a new geometric language focuses on faceting and the magic of the cut. There is also a strong graphic direction toward vintage, weathered American billboards and road signs, reminding us of summers past.
There is an increasing focus on tactility and texture in all design. Monochromatic opaque finishes incorporate in traditional shapes for jewelry. In fashion, crystals are used with graphic simplicity to create large bandings of patterns in different linear formats. The interplay of light through color achieves importance in all design segments.
Crystal is incorporated to bring a lighter, playful attitude to geometric designs.
Angular shapes are softened and modernized with different material combinations and graphic interplay.
Electronics imitate everyday objects where colors and shapes reflect optimism and humor.
Subtle, almost washed-out colors such as Vintage Rose, Violet Champagne, Silk, Crystal Antique Pink, Light Amethyst Satin, Lavender, Denim Blue, Crystal Blue Shade, and Light Azore Satin to name a few in any of the SWAROVSKI ELEMENTS help evoke summer nostalgia.
Swarovski Opal hues such as Air Blue Opal, Caribbean Blue Opal, Chrysolite Opal, Pacific Opal, Rose Water Opal, Sand Opal, Violet Opal, Cyclamen Opal, and White Opal add an air of sophistication. Swarovski Buttons, Sew-on Stones, and simple motifs create a playful and unexpected design element and can be beautifully incorporated into jewelry designs as well as their traditional sew-on uses.
Fine sparkling crystals complement and balance precise linear design. The matt iridescence of Crystal Pearls, coupled with the radiant shine of sparkling crystal, creates a strongly modern effect.
Opaque crystals such as the opal colors (mentioned above) as well as the Dark Red Coral, Mint Alabaster, Rose Alabaster, Turquoise and White Alabaster are mixed together with brighter crystals to create a unique look.
Traditional shapes are modernized with the use of slightly tinted neutrals combined with unconventional metal finishes.
Conventional shapes are redesigned to create a playful and effortless feel.
SWAROVSKI COLOR COMBINATION INSPIRATION
Inspiring crystal and color combinations from the Classic theme range from the romantic sparkle the clear Crystal embodies in company with similar hues expressed in the delicate hints of light bluish sparkle found in the Crystal Moonlight and moving into more of an intense interplay with light and colors of pinks, blues and yellows transmitted through Crystal AB. The Crystal Silver Shade is a soft and elegant grayish sparkly effect that blends nicely with the lighter crystal hues as well as the darker grey or black tones. The graceful neutral/taupe tones of Crystal Golden Shadow, is a gorgeous effect that can bring together warmer colors in the intermediate or brown tones. The Crystal Brandy is a rich gold and apricot sparkle effect that can be used as a nice transition into either a soft Jonquil yellow or the vibrant orange colors such as Fire Opal and Tangerine.
The White Opal is a beautiful milky white hue that serves as a wonderful transition into more expressions of color, such as this featured green, blue and purple color palate. The Palace Green Opal, Chrysolite Opal, and Pacific Opal, blend nicely into the new Crystal Iridescent Green, Light Azore, Air Blue Opal, Denim Blue, Crystal Blue Shade, Light Blue Crystal Pearl, Aquamarine, Indicolite, Blue Zircon and Light Turquoise. The Crystal Antique Pink is a soft and feminine effect that can be incorporated into other pinkish hues such as Light Rose, Rose, Rose Water Opal, Powdered Rose Pearl, Mauve Pearl, Light Amethyst and Crystal Lilac Shadow.
In consumption, meaning is everything: people exhibit a yearning for nostalgic products that evoke happy memories.
Traditional shaped jewelry is modernized, with outlines of standard necklaces reinterpreted. A playful, fun, and effortless look is prominent. Simple nostalgic shapes are adorned with crystal to take them one step further. “As people will have fewer possessions …” (20/20 Consumer Insights) the ones we own will need to exhibit the perfect combination of design and functionality.
Crystals create surprising surface textures that add fun and excitement to all designs.
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Have fun creating innovative designs with new color combinations
inspired by the Faded Memories theme!