THE POWER OF EMOTIONS
New Swarovski Crystal Spring/Summer 2020 Innovations and Inspirations
In this technological day-in age, people around the world are connected to each other more than ever. It appears everything we could possibly desire is at our fingertips and assessible at a moment’s notice. We have the ability to connect with anyone at any time or any place, whenever we choose. We are more willing to share, more informed, more style savvy…aren’t we? Or is all of this just a façade? Research shows us that paradoxically, we do not all feel as united as we think. Psychologists are finding that we are currently going through a worldwide phase called “The Loneliness Epidemic”.
Some alarming statistics are pointing to the real implications of this global feeling of loneliness. 47% of people in the US, feel they are regularly lonely and 43% feel isolated from others. 0.5 million elderly people in the UK do not speak to anyone for at least 5 days in a row. 21% of “empty nest youth” in China feel lonely every day, while 62% feel lonely regularly.
These statistics reveal why creating emotional experiences and the “Emotion Economy” has emerged. There is a real necessity to become more emotionally and physically connected and is an ever-increasing desire among people all over the world.
People crave a real connection with others to feel emotionally balanced, and they are seeking these relationships in unique ways. Some university campuses have opened cuddle and crying rooms to provide a safe place to unite others and feel emotionally supported. Laughter workshops are gaining momentum around the world, and board game cafés are on the rise. In an order to generate more fulfillment and wellbeing, the Indian government has added happiness classes to schools.
It’s no wonder then, why storytelling has become an essential aspect of communication techniques. This is a very powerful method in reaching out to people all over the world and bringing them emotionally together.
How can you connect with your emotions and express your story in a beautiful way? The new Swarovski Crystal Innovations help you to do this in a uniquely brilliant fashion. Be inspired to enter a world full of sparkling radiance, where each piece brings to life a representation of your exceptional self. Feel the way through your creative process and connect with yourself and others in new and enlivening ways.
Reconnect with yourself by allowing your choices of colors and styles to express the way you feel. Celebrate your passions and sentiments captured in pure radiance, where every brilliant piece sends its own crystal-clear message.
Let your emotions shine in the cuts, colors and inspirational magic of Swarovski’s new crystal collection.
The New Swarovski Pearl Color is called Crystal Eden Green
The Swarovski Crystal Eden Green Pearl is a vibrant evergreen type of color that stands out with intense shimmering hues. This fun and luxuriant type of verdant green is reminiscent of the 80s, but has received a contemporary update as opulence continues to infiltrate both day and evening-wear. The name Eden means delight, happiness and bliss!
New Swarovski Color Shimmer Effects
Shimmer is a new Swarovski Crystal Effect that was inspired by the famous and extremely popular Aurora Borealis (AB) coating, but is a more delicate sparkle. The difference between the two Effects is that the AB coating refracts intense yellow, pink, and blue sparkles and can sometimes overpower the original color underneath. The Shimmer coating is a softer, less intense yellows and blues than the AB coating, creating a subtle and elegant shimmering appearance, while still allowing the original color to shine through as well.
Available in Swarovski Crystal 5328 Bicone Beads and 5000 Round Beads
Light Amethyst Shimmer
5000-6mm Round Beads Crystal Shimmer
5000 Round Beads Light Amethyst Shimmer
Swarovski Crystal Flatback Rhinestones and Hot Fix Light Rose Shimmer and Tanzanite Shimmer
Swarovski Crystal 6106 Pearshape Pendants Light Amethyst Shimmer
Swarovski Crystal 6228 Heart Pendants Light Amethyst Shimmer
3230 Pearshape Sew-On Stones Light Amethyst Shimmer
Additional Colored Shimmer Effects
New Swarovski Crystal 6431 Princess Cut Pendants
Geometric shapes are timeless and continue to be very fashionable and stylish. This new Princess Cut Pendant from Swarovski gives you an everlasting shape that features brilliant sparkles with a simple, yet sophisticated design that is universally loved. It’s a beautiful compliment to the Round Classic Cut Pendants introduced in the last Fall/Winter 2019 Innovations.
New Swarovski Crystal DeLight Lacquer Pro Effects
Beautiful, brilliant and multi-functional, the new Swarovski Crystal DeLite color palette offers interest and intrigue to any design. The continual focus on hi-lo styling and the casualization of luxury is perfectly captured in the blending and blurring of the iridescent hues in this stunning color range. This radiant crystal collection crosses the divide between the extraordinary and the everyday.
High/Low Fashion Movement – What is it?
The High/Low fashion style has been very popular across many age groups due its simple approach – gracefully combine high-fashion, tailored and custom-made pieces with more casual, everyday pieces. The overarching approach is to mingle higher-priced items, such as clothing, jewelry, shoes or accessories, with your less expensive items.
You are essentially blurring the lines between formal and casual. This allows you to flow beautifully between the two, so that you can be assured that you will be dressed just right for every occasion. Think of Goldilocks, you don’t want to be overdressed for any occasion, but not under-dressed either. For instance, you create a beautiful balance and enhance your (lower look) of jeans and a T-shirt, with your higher end Swarovski Crystal jewelry!
New Swarovski Crystal Lacquer Pro Effects
The Swarovski Crystal Electric Lacquer Pro Effects are exuberant tropical colors that expresses a phenomenally vibrant and spellbinding appearance. The Electric Lacquer coating intensifies each energetic shade, catapulting it into a high-voltage glistening, neon-like sparkle that is absolutely brilliant! This exuberantly expressed Swarovski Electric Effect is an industry game-changer, delivering dance costumes, skating outfits, stage performers, and anyone in the spotlight, new and exciting design possibilities that are guaranteed to capture and mesmerize the audience’s attention.
New Swarovski Crystal Spike Family
The edgy look of Spikes continues to remain popular in the fashion and jewelry world, and now Swarovski has new spike styles in the Crystal Flatback Rhinestones and Sew-On Stones to enhance your clothing, purses, cell phones, costumes and so much more! You can choose between Rounded Spike Stones and Square Spike Stones in many chic colors and effects for your designing pleasure.
2019 Round Spike Flatbacks
2419 Square Spike Flatbacks
3297 Round Spike Sew-On Stones
3296 Square Spike Sew-On Stones
New Swarovski Crystal Kaleidoscope Family
The new Kaleidoscope Fancy Stone options from Swarovski are a brilliant way to express your multidimensional self, through complex crystallized radiance! Choose from square, hexagon or triangle kaleidoscope styles to design necklaces, bracelets pendants and/or earrings that dazzle the senses. The Fancy Stone Settings allow you to custom make your own jewelry designs with convenient hole options for your personalized style. Delight in expressing your self through a kaleidoscope of wonderous Swarovski sparkle!
Swarovski Crystal 4499 Kaleidoscope Square Fancy Stones
Swarovski Crystal 4699 Kaleidoscope Hexagon Fancy Stones
Swarovski Crystal 4699 Kaleidoscope Hexagon Fancy Stone Settings
Swarovski Crystal 4699 Kaleidoscope Hexagon Fancy Stone Settings
Swarovski Crystal 4799 Kaleidoscope Triangle Fancy Stones
Swarovski Crystal 4799 Kaleidoscope Triangle Fancy Stone Settings
Swarovski Crystal 4799 Kaleidoscope Triangle Fancy Stone Settings
Fashion and Jewelry Trends and Inspirations
The mood for Spring/Summer 2020 is reflected in four new trends: The Serenity of Being evokes a sense of stillness, reflecting the desire to “be in the moment” to offset the effects of isolation and information overload; The Joy of Expression captures Gen Z’s desire for “Instagrammable” disco-glam wardrobe statements; The Surprise of the Unexpected fuses athleisurewear with a new sartorial luxury, blending street looks with classic style; and the “anything goes” attitude of The Excitement of Creativity is seen in the rejection of normcore in favor of creative, exuberant and multilayered designs.
The Serenity of Being
“Elegance is elimination.” – Cristóbal Balenciag
We all need a calm place, somewhere to escape from it all. The importance placed on the need for serenity, on the necessity of getting away, has never been stronger.
A retreat, a rest, a space to call our own are necessary to offset the detrimental effects of overcrowding and information overload.
It is time to embrace the serenity of simply being.
Designs will tap into this mindset, with gently expressive elements that embody a sense of stillness. The world has to come to realize that sometimes we get the greatest productivity from just doing nothing and increasingly our designs and consumer choices will reflect this.
Crystal charms are teamed with a simple bangle silhouette in an emotionally connected design, with handcrafted elements in imperfect shapes adding a sense of personalization and authenticity.
Who said beige was boring? This muted hue makes a determined comeback as designers embrace “non-color” and reduced tones in pastel shades with an almost smoky depth. Softened brown is used as a base to tone down the traditional harshness of black.
A subdued crystal color palette in repeated, restful rhythms highlights the need for stillness in design.
Fluid crystal forms evolve in a refined architectural direction, adding a sense of personalization and authenticity to designs.
Indulgent, tactile designs in radiant crystal create emotional connection through tactile sensation with a continuing focus on creativity remaining key.
The Joy of Expression
“People will stare. Make it worth their while.” – Harry Winston
Finding our nirvana has never been easier. With younger consumers clamoring for a style outlet, designs capture life’s joie de vivre and make us feel like dancing. Radiating energy and good vibes with 80s flair and a “look-at-me” attitude, hedonistic opulence dominates as the “Insta-generation” create show-stopping statements and Instagrammable moments with their wardrobe choices. The message is crystal clear: There is nowhere to hide with this joyful, expressive direction because, quite simply, who would want to!
It’s time to shine in a kaleidoscope of bright, evocative hues. Colors that radiate joy, energy and freedom crowd into our lives, jostling for attention in peacock blues teamed with retro-inspired fuchsias, all highlighted with glittering gold for “Instagrammable” moments.
The intense, shimmering colors of the 80s receive a contemporary update as opulence continues to dominate both day and evening-wear, with crystal making a powerful statement in interwoven patterns to add extraordinary radiance and shine.
Belts become a strong feature with radiant crystal embellishment paying homage to the increasing desire for fun fashion with an 80s twist.
The Surprise of the Unexpected
“In order to be irreplaceable, one must always be different.” – Coco Chanel
In a world of absolute extremes, a new generation of consumers is determined to close the gap. In this brave new world we will shake off old-fashioned restraints, elevating our designs to new levels of artistic expression.
A closeness between street-wear and couture will emerge to create a modern-day direction, as dress codes continue to unravel. Impactful and expressive, we embark on a new casual way of dressing up … Or is it a high-end way of dressing down? No matter, it is really only the surprise of the unexpected that interests us.
Pushing the boundaries of body adornment, fluid new jewelry forms morph with the wearer, wrapping around the skin to create a new emotional connection.
Bold, yet subdued, rich yet subtle, brilliant yet toned down – a visual cacophony of color results in a radical palette that reflects the eclectic nature of the direction, with indigo blue offset by uplifting yellow, and deep burgundy muted with “softly does it” mint green.
Surprising crystal cut and color combinations bring standout style to cleverly crafted pieces.
The rules are thrown out as we experiment with surprising new combinations of playful, shimmering crystal colors and exaggerated proportions in striking hand jewelry.
Crystal in varying shapes and sizes is teamed with surprising color combinations, highlighting fluidity and strict lines in the same piece.
The Excitement of Creativity
“In difficult times, fashion is always outrageous.” – Elsa Schiaparelli
Why wear one piece when you can wear 10? Making a stand against perceived “good taste” and “normcore” fashion, radical self-expression and a new fantastic fusion of design collide in multicultural hi-lo styling, with individual and eccentric style mash-ups defining the look to Africa rising.
Vibrant patterns, clashing colors, and an irreverent attitude abounds as we pile on layer after layer to highlight the complexity and multifaceted directions of everyday life. The urge to be different, to be heard, to make an impact will intensify as we seek the excitement of renewed creativity. Wear it your way” is the guideline, with a modern manifesto of creativity paying homage.
Excitement is created via a marriage between leather and crystal, highlighting hybrid combinations of material and form in an eccentric, global style mash-up.
Bold, yet subdued, rich yet subtle, brilliant yet toned down – a visual cacophony of color results in a radical palette reflecting the eclectic nature of the direction, with indigo blue offset by radiant uplifting yellow, and deep burgundy pared back with “softly does it” mint green.
Exciting effects in brilliant crystal offer a sense of individuality and creativity to any silhouette.
Rebelling against minimalism, a more-is-more mindset takes hold as crystal collides in multicultural patterns with color piling on color and hi-lo styling creating a chaotic, visual cacophony in design.
Africa is on the rise with craftwork, clashing pattern and bold crystal colors interwoven with recycled, natural textiles.
I hope you’ve been inspired by these new Swarovski Crystal Styles, colors and design ideas!
I would LOVE to know what you think about these new innovations!
Shine Extra Bright Sparkle Tribe!