Introducing the New SWAROVSKI ELEMENTS Fall/Winter 2014-2015 Innovations!
It’s a very exciting time in the Swarovski world! The new Fall/Winter colors, styles and effects are absolutely stunning!

The mega trend this season focuses on individualism and its polar opposite – collectivity: both trends that are redefining our design ethic. Each theme this season reflects a seemingly impossible combination of polar opposites that complement each other, as if they have always belonged together, to show true individual style.
(All of the products will be listed on our website later today!)
New Swarovski Color Dark Moss Green

Introducing the natural into the urban, this rich, tourmaline tone has been inspired by genuine gemstones. Its jewel-like character is the perfect statement for all seasons and closes another gap in the color assortment. With Dark Moss Green it’s all about “back to nature.” The opulent dark green reflects both bold traditional looks and futuristic designs following the neo-ecological trend. By mimicking the most precious material nature offers – genuine gemstones – Dark Moss Green is a must for the current ecology-aware trends that seek a touch of luxury.
New Swarovski Effect Crystal Lilac Shadow

Violets stand for romance, gold for splendor. Crystal Lilac Shadow is both. With its rich coloring and subtle golden coating that contains real gold, Crystal Lilac Shadow brings to mind imperial purple. An indisputably modern interpretation, it appears romantic and precious, almost royally opulent. A luxurious, deep tone of purple with an exciting hint of gold that both enriches and evokes mystery in designs – a standout shade that is unique to Swarovski.
New Swarovski Effect Crystal Blackberry Pearl

Crystal Blackberry Pearl recalls the ripeness of late summer berries and represents the very blood running through this fall’s fashion veins. Combine Crystal Blackberry Pearl with sparkling elements in Dark Moss Green or Crystal Lilac Shadow to give them a powerfully dark frame. Berry has been identified as the leading trend color this fall. Crystal Blackberry Pearl is therefore the epitome of fashion, bringing a subtle, hypnotizing mysterious quality to the scene.
New Swarovski Technology Full Coating

The FULL COATING (FC) effect represents an eye-catching metallic look in the Beads assortment. This color range offers unlimited combination possibilities within the existing range of crystal elements product assortment. Coming in bright metallic styles, the new FULL COATING will ensure any jewelry piece makes an electrifying statement in both cool and classic ways. Improved technology creates perfectly homogeneous, all-round application of high-intensity metallic effects.
New Swarovski Style 5541 Dome Bead Large

Romantic meets rock meets VIP. The spiky character of the Dome Bead large means that it is predestined for glamorously feminine looks that are quite literally “edgy.” It symbolizes cool romanticism, elegant rockabilly, or self-confident classicism. Use the Dome Bead Large to construct on-trend spikes and play with strong contrasts, particularly by combining it with round elements such as the Crystal Globe Bead, the art. 5000 Bead, or any version of Crystal Pearls.
New Swarovski Style 5542 Dome Bead Small

Romantic meets rock meets VIP. The copula-shaped character of the Dome Bead small means that it is predestined for glamorously feminine looks that are quite literally “edgy.” It symbolizes cool romanticism, elegant rockabilly or self-confident classicism. Use the Dome Bead small to construct on-trend rivet patterns. It also serves perfectly as bead cap.
New Swarovski Style 5860 Crystal Coin Pearl

Smooth, lustrous and flawless like a classic pearl, the Crystal Coin Pearl has a flattened shape and is a stunning new addition to the pearl assortment. The Crystal Coin Pearl fits into countless designs, especially earrings and necklaces, and feels comfortably soft when worn directly on the skin. Because of their flat shape, they are lighter compared with the regular Crystal Pearls, so you can even use larger sizes without making your designs too heavy. The flat shape allows for easy application and creates a magnificently elegant appeal.
New Swarovski Style 6628 Xillion Triangle Pendant

A triangle is the geometric embodiment of versatility. In this way, the Triangle Pendant has the makings of a fantastic component in discreet looks and also a basic element in outstanding couture pieces.
New Swarovski Style 6696 Urban Pendant

This new cut simply cannot deny its origin. The famous military “dog tag” was the creative force behind the Urban Pendant, inspiring a rectangular design with a straight, masculine character. It stands for a fashion-aware, urban society indulging in the vivacity of the modern metropolis. It enhances cool, sporty femininity but also complements unisex looks and masculine fashion.
New Swarovski Style 6764 Clover Pendant

Happy-go-lucky. The four hearts that form the Clover Pendant are more than a playful component – they make up a talisman that promises good luck and brightens up your day. Joyful, optimistic, romantic. The Clover Pendant belongs to vibrant looks that make a feel-good statement.
New Swarovski Style 2611 Solaris Flatback Hotfix and No Hotfix

Its octagon shape and spider-web-inspired cut with threadlike facets impressively reflect how symmetrical the complexity of the world is. Try combining style 2611 and 2611/G to achieve a new look, owing to the partly frosted facets of style 2611/G. With its octagon shape, the Solaris Flat Back is ideal for creating graphic surfaces, stunning patterns, or for combining with classics like square, triangle, or baguette cuts.
New Swarovski Style 2611/G Solaris Flatback Partly Frosted Hotfix and No Hotfix

Its octagon shape and spider-web-inspired cut with frosted, threadlike facets impressively reflect how symmetrical the complexity of the world is. With its octagon shape, the Solaris Flat Back is ideal for creating graphic surfaces, stunning patterns, or for combining with classics like square, triangle, or baguette cuts.
New Swarovski Style 2817 Star Flatback HotFix

If there is one shape that never goes out of fashion it has to be the star. Young and cool yet timelessly glamorous, it “universally” enriches every design. From red carpet attire to clothes for toddlers and teenagers, the Star Flat Back adds a VIP edge to any look. A perennial favorite, the Star Flat Back is always en vogue. Everybody wants to be a star – wearing one could be the first step to becoming one.
New Swarovski Style 3220 Chessboard Sew-On Stone

Straight, true, and cool – these are the main characteristics of the popular Swarovski Chessboard cut. Its range has now been expanded with the Round Chessboard Sew-on Stone, which combines a round shape with elegant angular elements. Making the Chessboard cut younger, easier to apply, and softer, the Round Chessboard Sew-on Stone is a must for contemporary, classic, and unisex looks.
New Swarovski Style 3023 Heart Crystal Button

Cute and filigree, the Heart Crystal Button is a simple yet refined version of an eternal symbol, both “heart-warming” and functional. The Heart Crystal Button is the ideal finish for looks full of innocent romanticism and a tender, feminine sense of style that is closely linked to 1950’s nostalgia. It suits kids’ clothing and playful bridal wear, but also complements sensual lingerie and Bavarian-style “dirndl” dresses.
New Swarovski Style 4678 Solaris Fancy Stone

Its octagon shape and spider-web-inspired cut with threadlike facets impressively reflect how symmetrical the complexity of the world can be.
New Swarovski Style 4678 Solaris Fancy Stone Partly Frosted

The octagon shape lends itself to creating patterns and modern designs. Available in three different sizes, the Solaris Fancy Stone is perfect for the design of matching items of jewelry.
New Swarovski Style 4706 Trilliant Fancy Stone

The name says it all. The Trilliant Fancy Stone is more than brilliant. Inspired by the most precious gemstones, by jewels that made history, it crowns every design with royal grace. It creates rich, opulent looks full of luxury and glamour, from vintage, even historical attire to contemporary geometric aesthetics. As the Trilliant Fancy Stone is available in four different sizes, it serves as an ideal feature in stunning sets, forming either flashy patterns or majestic centerpieces.
New Swarovski Style 4809 Sweet Heart Fancy Stone

The Sweet Heart Fancy Stone sends out a message of “sweet love” as a modern, asymmetrical interpretation of an all-time favorite. It combines with its inverted counterpart (style 4810) to stunning effect, particularly in jewelry sets and earrings.
New Swarovski Style 4810 Sweet Heart Fancy Stone

Our new Sweet Heart Fancy Stone expresses pure romanticism. It creates playful looks with a modern twist – the look of love that catches your eye.
New Swarovski Style 72000-72999 Crystal Rocks-It

With their special, pre-activated glue, the IT products are ideal for solid surfaces such as metal, wood, or glass (Interior and Jewelry segments), or for packaging used in the cosmetics, electronics, or food industries. Lend an unexpected rocky edge to everyday products. Crystal Rocks IT and Crystal Fine Rocks IT both have special glue that enables them to be applied in an instant.
New Swarovski Effect 57000-57999 Crystal Fabric

Crystal Fabric is an amazing product that can be applied with an iron or heat press machine onto fabric and is now available with the sophisticated effect Crystal Copper.
New Swarovski Style 62031 Crystaltex Chaton Banding Honeycomb

Pick a product from our standard assortment and get a genuinely customized look! The unusual appearance of the Crystaltex Chaton Banding Honeycomb with its new arrangement of crystal and its wide color range enriches the world of design. Available in a sophisticated and elegant range of colors and effects, the honeycomb structure creates the impression of being a customized product, far removed from one that is available in a convenient off-the-shelf format.

They are all so beautiful it’s tough to choose a favorite, but I’m in Love with the new effect Crystal Lilac Shadow and Crystal Blackberry Pearl, they look divine!
Which one is your favorite?
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