PROGRESSIVE
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VIVID MOMENTS
Focusing on an exciting, eclectic blend between African and Asian cultures,the Progressive theme highlights the union of both.
PROGRESSIVE THEME
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PRODUCT INSPIRATION
Medium and large crystals highlight the eclectic look of the theme.
A broad spectrum of colors and shapes reflect a joyful celebration of life.
Vibrant Fancy Stones and Pendants create attention-grabbing, culture-merging color palettes.
Pavé Balls, with their shimmering radiance, add edge and sophistication to the design.
Various geometric shapes enable the creation of unexpected patterns.
Jewelry designed by Auden
This new alliance between Africa and Eastern Asia is having a huge influence on the design world, seen in the rediscovering of their beauty, craftsmanship, and individual aesthetic.
The theme reflects both a joyful celebration of the past, and the way forward.
PROGRESSIVE
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THE MOOD
A unique, eclectic, and multilayered style that reflects the blend of traditional African and Asian craft and handwork techniques.
A mix of materials – Swarovski Crystals, Pearls, Beads, textiles, and metals – combine to create rich 3D surfaces with sculptural aspects.
A focus on layering, where Asian and African patterns combine with crystal to create unique patchwork, creates a cross-cultural design ethic.
Flat fabrics come alive with a focus on volume, texture, and tactility.
The importance of head-wear, both in Asia and Africa, gives rise to a new accessories direction – the reinterpretation of the turban.
Fabric becomes important in accessories for cost reduction and global production.
“Prints give products a cultural reference and identity.” (20/20 Consumer Insights)