CPP -Luxury.com The Wealth Report – 2011: “The report has shown a boost in demand for luxury in key locations, with opinions showing that Mumbai has increased in importance by 118 percent, Shanghai by 91 percent, and Sao Paolo by 66 percent.” The current market shift reveals the increasing need to appeal to differing tastes and design ethics from different regions. As Europe is turning back to discretion and minimalism, emerging (and already emerged) economies such as India, Russia, and the UAE are celebrating their newfound status with the accoutrements of their history, culminating in a magnificent blend of ornate Asian opulence and modern European minimalism – a merging of cultures and an acceptance of both.
It is not a cultural clash but rather an intercultural marriage – made possible by the increasing acceptance and tolerance of different cultural backgrounds and the western world’s continued reliance on emerging economies. “Even in the West, ‘Austerity Fatigue’ has set in, and with it the demand for more pleasure per pound, dollar, or euro.” The overall look is at once decadent and demure – feminine and serene. A profusion of ornaments, Jacquard, prints, historical and decorative motifs, from both east and west merge to inspire a new breed of glamorous jet setters.
“The growing success of luxury brands, especially in emerging markets in Asia, leads to a renewed interest in super expensive, ostentatious jewelry and adornment, providing an excellent way for brands to show off their exclusivity.”
The merging of fashion and jewelry is ever more apparent as precious objects become everyday.
There is a leaning toward innovation, luxury and opulence as individuals wish to reassert themselves.
Well-known objects become unique through excessive embellishment.
Electronics and packaging become symbols of people’s celebration of success and growth.
SWAROVSKI PRODUCT INSPIRATION
The concept of small and large Swarovski Fancy Stones emphasizes diversity. Small and large sizes, complete opposites combine to create ornately opulent designs. Fine, minimalist elements together with Fancy Stones and Pendants create unexpected ornamentation. Swarovski Sew-on Stones and Beads shape sophisticated 3D details on large surfaces.
Featuring the 3500 Pendular Bead in the Vintage Rose color, 4127 Oval Fancy Stone in Crystal Lilac Shadow, 4706 Trilliant Fancy Stone in Vintage Rose, Gold Filigree with Amethyst Stones surrounding a Siam stone (contact us for more information), 4627 Emerald Cut Fancy Stone in Fuchsia, 4809 Sweet Heart Fancy Stone in Light Siam, 4470 Cushion Cut Fancy Stones in Burgundy, 5860 Crystal Coin Pearl in Blackberry.
Swarovski Filigrees add opulence and an oriental touch. The deep color of the Blackberry Pearl emphasizes both the dramatic and the glamorous. Classic shapes are mixed with Crystal Mesh Balls to unveil a modern yet aristocratic feel.
Featuring the Swarovski 1088 Xirius Round Stone in Crystal Lilac Shadow, 4627 Emerald Cut Fancy Stone in Fuchsia, Pave Mesh Ball in Light Rose and Rose (contact us for more information), 3023 Heart Button in Fuchsia, 3700 Marguerite Bead in Light Sapphire, 5000 Round Bead in Crystal Astral Pink and 6628 Triangle Pendant Crystal Red Magma.
SWAROVSKI JEWELRY INSPIRATION
Featuring Swarovski 1100 Xilion Round Stones in Light Silk, 5541-15mm Dome Bead in Crystal Astral Pink, 5817-10mm Half Dome Pearls in Gold, 5541-11mm Dome Bead in Amethyst, 5817-8mm Half Domed Pearls in Gold,
New interpretations of Swarovski Fancy Stones in vibrant berry tones sparkle in glamorous designs inspired by different cultures.
Featuring Swarovski 4230-14x9mm Lemon Fancy Stone in Amethyst encased in Gold Plated settings.
Featuring Swarovski 4627 Emerald Cut Fancy Stone
SWAROVSKI COLOR COMBINATION INSPIRATION
Moving from left to right this beautiful color gradient utilizes the lighter and deeper purple hues such as Crystal Vitrail Light, Crystal Antique Pink, Light Amethyst, Tanzanite, Fuchsia and Crystal Blackberry Pearl.
As we move into the red colors we see Light Siam, Siam, Crystal Red Magma, Burgundy and Crystal Burgundy Pearl blending nicely with Crystal Astral Pink and Crystal Lilac Shadow. The light brown crystal effect of Crystal Golden Shadow is a nice transitional color into the metallic shades of Crystal Bronze Shade, Crystal Metallic Light Gold 2X, Crystal Dorado 2X and Crystal Jet Nut 2X.
Large crystals combined with detailed pavé elements create opulent designs.
Multiple beads, drops, crystals, and semi-precious stones are used to give a decadent feel.
The layering of ornate and excessive pieces – the trend for more is more becomes prevalent.
Worlds collide in the juxtaposition of design and materials.
“Austerity Fatigue” has set in and ornate crystal opulence re-emerges.
The booming east inspires a new splendor where sumptuous flamboyance is key.
A fusion of east and west in color and cut combinations make for opulent all-over designs.
Traditional designs and patterning abound on satin, silk, and organza all convey decadent luxury.
A sumptuous collision of cultures comes together with radiant crystal and elegant material mixes.